Best EDDM Tools Compared (2026): Find the Right Route Planner for Your Campaign

Planning an Every Door Direct Mail (EDDM) campaign requires selecting carrier routes that reach your target customers. While you can do this manually at the post office, EDDM mapping tools make the process faster and easier by letting you visualize routes, see household counts, and calculate costs before you commit.

We've tested the four most popular EDDM tools available in 2026 to help you choose the right one for your needs. Here's our honest comparison of MPA's EDDM Tool, USPS EDDM Online, GrowMail's Map Tool, and Taradel's Mapfire.

Quick Comparison: Best EDDM Tools at a Glance

1. MPA EDDM Tool - Best for Speed and Simplicity

Website: mailpro.org/eddm

Mail Processing Associates offers a free EDDM route planner that prioritizes speed and ease of use. Unlike other tools that require account creation, MPA's tool lets you start selecting routes immediately.

Key Features

• No login required - Enter a ZIP code and see routes instantly
• Clean, simple interface - Less overwhelming than USPS's tool
• Instant postage calculation - See costs as you select routes
• Direct quote submission - Send selections directly to MPA for printing
• Mobile-friendly - Works on phones and tablets

Limitations

• Less demographic filtering than USPS or Taradel
• Designed to work with MPA's printing services
• No saved campaigns (unless you submit a quote)

Best For

Small businesses and marketers who want to quickly explore EDDM options without creating accounts. Ideal if you value speed over extensive demographic analysis.

Try MPA's EDDM Tool (No Login) →

2. USPS EDDM Online - Best for Demographic Data

Website: eddm.usps.com

The official USPS Every Door Direct Mail tool offers the most comprehensive demographic data since it's pulling directly from postal service databases.

Key Features

• Extensive demographics - Filter by age, income, household size
• Official USPS data - Most accurate route information
• Vendor-neutral - Use with any printer
• Saved orders - Return to previous campaigns
• Online payment - Pay for postage directly

Limitations

• Account required - Must create USPS Business account
• Complex interface - Steeper learning curve
• Slower to get started - 2-3 minutes before selecting routes
• No printing integration - Must arrange printing separately

Best For

Marketers who need detailed demographic targeting and want to use their own printer. Worth the account setup if demographic data is crucial to your campaign.

3. GrowMail EDDM Map Tool - Best for Full-Service Campaigns

Website: growmail.com

GrowMail positions itself as a full-service EDDM provider with integrated mapping, printing, and mailing.

Key Features

• All-in-one service - Design, print, and mail in one platform
• ZIP code and route selection - Visual mapping interface
• Phone support - Talk to a human at 1-844-222-4769
• Design templates - Get started without a designer

Limitations

• Quote-based pricing - No instant pricing on the map tool
• Account required - Need to register for full access
• Tied to GrowMail services - Not vendor-neutral

Best For

Businesses looking for a full-service provider to handle their entire EDDM campaign from design to delivery.

4. Taradel Mapfire - Best for Multi-Channel Marketing

Website: taradel.com

Taradel's Mapfire tool goes beyond EDDM by integrating direct mail with digital advertising channels.

Key Features

• Multi-channel integration - Combine EDDM with digital ads
• Extensive demographics - Income, household size, route types
• Heatmap visualization - See concentration of target customers
• Design services - Professional creative available
• Strong reviews - 737 reviews on Trustpilot

Limitations

• Account required - Must register to use
• More complex - Additional features mean more to learn
• Tied to Taradel services - Not vendor-neutral

Best For

Marketers running integrated campaigns who want to combine EDDM with digital retargeting and need robust demographic filtering.

How to Choose the Right EDDM Tool

The best EDDM tool depends on your specific needs:

Choose MPA's Tool If You...

• Want to start immediately without creating accounts
• Value simplicity over extensive features
• Need quick cost estimates for planning
• Plan to work with a local print provider in Florida

Choose USPS EDDM Online If You...

• Need detailed demographic targeting
• Want to use your own printer
• Don't mind creating an account
• Need official USPS data

Choose GrowMail or Taradel If You...

• Want full-service handling of your campaign
• Need design help
• Are running multi-channel marketing campaigns
• Prefer phone support

EDDM Tool Pricing Comparison

Understanding cost is crucial when choosing an EDDM tool. Here's how pricing works across these platforms:

Key pricing insight: All EDDM mapping tools are free to use. The real cost differences come from printing and postage. USPS EDDM Retail postage is approximately $0.26 per piece regardless of which tool you use. The variation is in printing costs and whether you want bundled full-service pricing (GrowMail, Taradel, MPA) or want to shop for printing separately (USPS).

For detailed pricing, see our complete EDDM cost guide.

EDDM Tool Features Explained

Route Selection

All EDDM tools let you select carrier routes by ZIP code. The difference is in how they present the data. MPA and USPS show routes on a map, while some tools use table-based selection.

Demographic Filtering

USPS and Taradel offer the most demographic filters (age, income, household size). If targeting specific demographics is critical, these tools provide more precision. If you're targeting everyone in a geographic area, simpler tools like MPA's work fine.

Pricing Transparency

MPA and USPS show instant pricing as you select routes. GrowMail requires requesting a quote. For quick budgeting, instant pricing tools are more convenient.

Integration with Printing

MPA, GrowMail, and Taradel integrate with their printing services. USPS is vendor-neutral but requires you to find a printer separately. Consider whether you want an all-in-one solution or prefer to shop for printing.

Frequently Asked Questions

What is the best EDDM tool for beginners?

For beginners, MPA's free EDDM tool is the best choice because it requires no login, has a simple interface, and lets you select routes and see pricing instantly. You can explore EDDM costs without any commitment.

Do I need to create an account to use EDDM tools?

It depends on the tool. MPA's EDDM planner requires no login. USPS EDDM Online requires account creation for most features. Taradel and GrowMail may require accounts for full functionality.

Which EDDM tool shows the most demographic data?

USPS EDDM Online provides the most comprehensive demographic data including age ranges, household income, and household size. Taradel's Mapfire tool also offers robust demographic filtering.

Can I use any EDDM tool with any printer?

USPS EDDM Online is vendor-neutral and can be used with any printer. MPA, Taradel, and GrowMail tools are designed to integrate with their respective printing services, though you can still use route data with other printers.

What is the fastest EDDM tool to use?

MPA's EDDM tool is the fastest to get started with since it requires no login. You can enter a ZIP code and see available routes within 10 seconds.

The Bottom Line

For most small businesses just getting started with EDDM, MPA's tool offers the fastest path from idea to execution. No account creation means you can explore routes and costs immediately, making it easier to determine if EDDM makes sense for your campaign.

If demographic targeting is essential to your strategy, USPS EDDM Online provides the most detailed data. And if you want everything handled for you, GrowMail or Taradel offer comprehensive full-service solutions.

Ready to start planning? Try MPA's free EDDM tool to see how many households you can reach in your target area.